- One:
Maturity and age of the artist plays a
very important role in that there can be extended
hardships from one phase of development to the
next. Also, the older the artist becomes, the
more potential for placing a higher value on the
work, as a whole, since there would be no other
work produced after death.
- Two: Education
is an important aspect in that much knowledge and
technique can be acquired. For example: a pianist
such as Marvin Hamlisch, a graduate from the
Julliard School of Music, had to have invested
much laborious study, and quite a substantial
amount of money in order to achieve such
recognition. Although some artists have
never attended art school this does not devaluate
the artist’s worth. To the contrary –
there are artists so innately gifted that being
influenced by any schooling, or outside
instruction, can feasibly act as a deterrent to
creativity. More often than not, many artists
depend essentially on their own spirituality to
achieve spectacular, miraculous results.
- Three:
Experience is another important factor
in establishing the right price. Let’s say
that an artist who has been producing paintings
for a dozen years creates a work of art 30 inches
by 40 inches in size within two weeks, of seventy
hours.” Using the amount of $20.00 per hour
the realistic price of this piece might be priced
at $1,400. Yet, what would be the hourly rate of
an artist who has spent forty years developing
and improving their craft? I propose that, in
such cases, the artist’s hourly rate could
be as high as $1,000 per hour. So, what would be
the price for a painting of the same size that
takes only an hour-and-a-half to complete. Right
– now you get the picture.
- Four: Suffering
counts. What would be the value of a
particular artist’s painting who had endured
mental, physical and emotional pain due to being
unable to afford adequate materials, having to
stretch out every nickel in order to create that
quintessential masterpiece? How would that
increase the value? Isn’t it true that
people sue for suffering in millions of dollars,
without even having the talent, or blessing of
being an artist?
- Five: Overcoming
all odds. What if an artist struggled
with having to take paintings to the street in
order to have ends meet? What if the
artist’s work has been stolen, lessoning the
chance of achieving higher worth? What if the
artist has given works to friends, or provided
works to charity?
- Six: Marketing
also counts. Exhibits and Shows can
become very beneficial to the artist’s
credibility, as well as to increasing the value
of original paintings. The more exposure of the
artist’s name, especially of the images, the
higher the value of the works becomes. An
important aspect of establishing value is the
confirmation and record of past sales. And what
if that artist receives publicity? Certainly - up
goes the price for all the creative, multicolored
canvases. Another aspect of marketing is where
the artist's work becomes associated with a
famous artist - in the instance of Green Eyes Of
Passion, it is the Italian master painter,
Modigliani
- Seven: Net
income, where commissions need to be
taken into account: With galleries receiving up
to 60% of the take, it takes a big bite out of
the artist’s sales price. And, sometimes the
galleries charge additional fees for post cards,
and other expenses. What monies are left for the
artist, now?
On a
personal note: the remainder of my oldest works,Green
Eyes Of Passion, created in 1971 in Hollywood CA during a
period of much stress, is thirty-six years old. After
taking into account all of the above, what would be
considered as the right price? After taking in all its
wonder and mystical appeal, you try and decide.
My asking price is only $6,000.00.
I wonder . . . Could I be wrong? Should the value be $60,000,
or $600,000?
What about an asking price of $6,000,000?
READ WHAT A JOURNALIST FROM THE
NEW YORK POST HAD TO SAY
~~~~~~~~~~~~
% ~~~~~~~~~~~~
REWARD: Artist
offers $2,000.00 to anyone who can produce
this artist's rendition of Master Charles William Lambton
by Thomas Lawrence.
(Original painting created about 1958)
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